BRAND AND CHARACTER LICENSING

Many owners of potentially commercial products, especially smaller companies, lack the expertise and connections necessary to conduct a successful licensing campaign. The solution is to retain the services of a licensing agent who are experts in identifying potential licensees for the property right that will result in the greatest profit for the property owner.

The Licensor and Licensee have clearly defined areas, which must be respected to ensure success.

Benefits of licensing!
	Build consumer loyalty by creating an enhanced sense of ownership of the brand.
	Extend your name into related product categories.
	By leveraging your brand's equity you can generate incremental income
Why TLC? Click here for Company profile The Licensing Connection, with vast experience from both the licensee/manufacturer and licensor positions, offers an honest insight and support to licensing partners who want to succeed and in return we offer
Knowledge		-	How the retailer works
		-	What is required at trade shows and how to get the best financial return.
		-	Use of advertising agencies
Experience		-	Hands on experience in product launches with different budget levels
		-	success with selling into the large multi national and independent retailers
Resources		-	How to access manufacturers, locally and offshore
		-	Full Access to graphic artwork studio
		-	Contacts with major advertising agencies
Personal Service			Deal directly with the principal Harry Grace

PROPERTY PORTFOLIO